Job Description:
MTV Games, the video game division of MTV Networks, and Harmonix Music Systems creator of Rock Band, are looking for a Product Manager to work out of the Harmonix office on the Rock Band franchise.
The Product Manager will be responsible for the marketing management of the group’’s premier franchise, from long-term brand planning to day-to-day operational management including budgeting, packaging, PR, advertising, forecasting, retail marketing, and integrated marketing.
• Oversee creation of marketing plan, including positioning, market analysis, and strategies;
• Manage budgets and forecasts;
• Conduct requisite consumer research to optimize product and marketing efforts;
• Manage development of marketing programs, including mass market advertising, packaging, channel, PR, and promotions;
• Collaborate with development teams to garner buy-in and optimization of marketing programs;
• Coordinate across MTV Networks” divisions to maximize integrated marketing opportunities;
• Work with international marketing teams to execute marketing plan within key global territories;
• Coordinate with MTV licensing team to enable portfolio of ancillary products to market;
• Collaborate with 1st party (Microsoft, Sony, Nintendo) teams to maximize co-marketing opportunities.
Required Qualifications:
• 5-8 years of consumer marketing experience, preferably with a large entertainment or consumer product company;
• Ability to work well with a wide variety of functional teams;
• Strong creative skills, including ability to generate new ideas and “editorialize” potential ideas;
• Strong quantitative skills, particularly in the context of budgeting, forecasting and P&L statements;
• Excellent organizational skills to balance a wide range of initiatives;
• Passion for video games preferred.
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